LUCINI ITALIA INTRODUCES LIMITED RESERVE PREMIUM SELECT ™ EXTRA VIRGIN OLIVE OIL 100% ORGANIC

Paired with an Endorsement by Integrative Medicine Expert Andrew Weil, M.D.

 Go organic with the perfect food – olive oil.  For many years, Lucini Italia has been world renowned for its super premium quality extra virgin olive oil.  Continuing its tradition of exceptional standards, passion and expertise, Lucini is proud to announce its latest offering – Limited Reserve Premium Select ™ Extra Virgin Olive Oil 100% Organic.  A celebration of sustainable organic farming and the first of its kind to be brought to market, Lucini Italia’s oil is the only such oil to be available to a wide array of customers at an affordable price.   Without compromising any of the quality, authenticity and exceptional culinary performance – the hallmarks of the brand -- this new endeavor is a natural next step, appealing to both gourmet and health-conscious consumers.

 As only a handful of organic Italian groves can achieve this level of artisan quality, only a limited quantity of this type of extra virgin olive oil is available for the world to enjoy.  It will be obtainable nationally at Whole Foods effective April 1^st, and at other select retailers soon thereafter.

 Another exciting aspect of the launch is Lucini’s collaboration with America’s pioneer and leader in the field of integrative medicine, internationally-recognized author Andrew Weil, M.D.  Dr. Weil has been an outspoken advocate of organic foods, particularly extra virgin olive oil in his writings and teachings. His Web site www.drweil.com and newsletter reach millions each month with actionable advice on healthy lifestyles. Lucini is therefore honored to have Dr. Weil’s endorsement for the new organic extra virgin olive oil, making this one of Dr. Weil’s first forays in the organic food marketplace.   “I have long been a proponent of the health benefits of organic foods,” states Dr. Weil.  “This exceptional extra virgin olive oil exceeds my expectations for both taste and healthful qualities.” Andrew Weil, M.D., donates all of his after-tax profits from royalties for sales of Lucini® Limited Reserve Premium Select™ Extra Virgin Olive Oil 100% Organic directly to the Weil Foundation, a not-for-profit organization dedicated to supporting integrative medicine through training, education, and research.

The flavor profile of this  Limited Reserve Premium Select Organic extra virgin olive oil is green and  full, with a distinct peppery finish and notes of artichoke.

Luciini - Organic Olive Oil 500 ml EVOO #03500-6

100% Organic

Hand-Picked

Estate Grown

Tuscan Olives

First Cold Press

USDA Organic

500 ml  /  17 fl oz

 $23